Anyone who has traveled on Southwest Airlines knows that they’ve made some tradeoffs. No frills for punctuality. No meals for peanuts. No first class for low cost. And if you’re like me, which airline do you search first when you travel? That’s right: Southwest! They are the most successful airline on the planet today. Learning how to make tradeoffs leads to success in our own endeavors. To master tradeoffs means mastering the sweetest word in the English language: no.